More Fuel in the Tank - "Animal Spirits"


We have had some pretty strong confirming data the economy has been on a firmer path to recovery in Q2 of this year after a disastrous fall in Q1. Q2 GDP was confirmed to grow at an annual rate of 4.2% as reported by the US Department of Commerce.[i]

Looking back is at times an investor trap that leads many astray when attempting to make ongoing allocation adjustments. More critical is how companies are forecasting earnings in the future. We've been aggressive in tracking and reporting that data to you in our weekly blog. As earnings season officially ends for Q2, we now see forward guidance looking bleak at best.[ii]

2014 Q3 Projected Earnings Growth Zacks

If we left the economic picture at that, I think a quick run for the hills might be in order. However, something extraordinary might be happening to US consumers. They might be actually starting to borrow more, and even more astonishing, banks may be matching the consumer’s appetite to borrow with loans.

According to a recent report by the Federal Deposit Insurance Corp, banks' loan and lease balances rose to $8.11 trillion, a 2.3% increase over the first quarter of 2014, and the largest quarter-over-quarter jump since the end of 2007*.[iii]

Total loan and leases quarterly change

Further, banks are loosening lending standards at a pretty robust rate. Over 10% of banks recently reported easing standards on consumer and credit card loans.[iv]

net percentage of domestic banks tightening standards on consumer loans

On the consumer side of the equation, we also see a tremendous pick-up in demand. Nearly 20% of banks reported stronger demand and that's a new record since the Fed started tracking data in 2011.[v]

net percentage of domestic banks reporting stronger demand for credit card loans

So if consumers are willing to borrow more and banks are willing to lend more, could we be at the next phase of a consumption-driven economic growth and corporate profit rally?


The question I ask myself is how big could it be if consumers got back on their horses in earnest and shopped til they dropped while borrowing along the way? I readily admit this is not the most prudent economic strategy, but it's been the basis of American Consumerism over the better part of the last two decades until the Financial Crisis.

If we look at interest payments consumers are making as a percentage of their household disposable income, we see lots of room to add debt.[vi]

household debt service payments as a percent of disposable personal income

If each percent of debt service is equivalent to $127 billion, then we could see an additional $4.5 trillion in spending, assuming household debt service levels returned to 13%.[vii,viii] Take that amount over the next 12 years, assuming consumers will lever up at the same pace they did from 1995 to 2007, and you get an additional 2.1% of GDP to our economy.

Of course, it won't be a straight line, but it's possible to see valuations reach "nose bleed" levels if the consumer finds some extra fuel in their tank, and as Keynes suggests we see a return of the American Consumer's "Animal Spirits."

If you have questions or comments, please let us know as we always appreciate your feedback. You can get in touch with us via Twitter, Facebook, or you can email me directly. For additional information on this, please visit our website.

Tim Phillips, CEO – Phillips & Company
Jeff Paul, Senior Investment Analyst – Phillips & Company



[i] Bureau of Economic Analysis. (Aug 28, 2014). National Income and Products Accounts, GDP Second Quarter 2014. US Department of Commerce.

[ii] Mian, S. (Aug 6, 2014 and Aug 14, 2014). Zacks Earnings Trends. Zacks.

[iii] Tracy, R. (Aug 28, 2014). U.S. Banks Boosted Lending in Second Quarter, FDIC Says. The Wall Street Journal.

[iv] Federal Reserve Economic Data.

[v] Ibid.

[vi] Ibid.

[vii] Assumes a 36-month, 8.5% minimum repayment plan at 18% interest rate for debt service, and debt service payments returning to 13% of disposable household income.

[viii] Data from Federal Reserve Economic Data and